The Ordinary x Sephora Mexico Activation
The Ordinary had the opportunity to create a pop-up activation in Antara Fashion Hall's Sephora, located at the heart of Mexico City. Together with the DECIEM team, custom imagery was shot to reflect the clinical and scientific aspects of the brand. With a 360 approach, the activation was designed to entice the consumer to discover and experience The Ordinary brand.
Art & Creative Direction: Jason Kang
Senior Designer: Dominique Patafio
Intermediate Designer: Sarah Nuzum
Photography: Liz Brand, Hassan Mohamed, Aayushi Rana, Jerome Clark
Production Assistance: Isaac Sauder