The Village Seamstress
Reputable for trustworthy and detailed handiwork, The Village Seamstress has been a regular institution for brides-to-be in Toronto. Sarah Fullerton, the owner and master seamstress, sought to rebrand her business to reflect her artistry, values, and niche in the bridal and formalwear space.
"I want my brand and logo to be clearly positioned in the wedding and formalwear industry. I don't want to still be fielding calls with someone asking me to hem their pants — that's not what I do anymore."