![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/095e02bd-e49d-4a05-84ef-39ed1c8ca239_rw_3840.jpg?h=652e9ba7946a0d80f37c40240e1f91b1)
The Village Seamstress
Brand Identity
Logo Design
Reputable for trustworthy and detailed handiwork, The Village Seamstress has been a regular institution for brides-to-be in Toronto. Sarah Fullerton, the owner and master seamstress, sought to rebrand her business to reflect her artistry, values, and niche in the bridal and formalwear space.
Logo Process
![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/e84158da-50d0-428a-8855-8763794b6c22_rw_1920.jpg?h=8ac8b781957b478ee14fb0869128c977)
Final Logos
![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/041ba126-2816-42e7-84ce-da8e4190c442_rw_1920.jpg?h=4249ffb3db36d05f53fffbc12831f2d2)
Brand Assets
![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/ad7e91c5-0abe-43cc-86f3-c67ec9479ef7_rw_1920.jpg?h=8819d05db3a05a982ba53a1064768579)
![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/25e4cabf-ff06-4bb2-b4e3-e4f884880566_rw_1920.png?h=3469952ec057a930987c0e4f23fdf2f1)
"I want my brand and logo to be clearly positioned in the wedding and formalwear industry. I don't want to still be fielding calls with someone asking me to hem their pants — that's not what I do anymore."
![](https://cdn.myportfolio.com/ee09b24de88b1a59927297c024a07cbf/8dadb944-f97c-4a68-a63e-bd87fee5cb0e_rw_1920.jpg?h=7116e9687dd77993fc622ae6fa6b4edd)